How Homelyfy Helps Kitchen Remodelers Grow

Discovery Call

Everything starts with a conversation. We'll ask about your business — the types of kitchen projects you take on, the areas you serve, your typical project size, how your team handles new inquiries, and what growth means to you.

If Homelyfy isn't a good fit for your business right now, we'll tell you. The call is about finding out whether there's something useful to build together, not about selling you a program.

• What projects and locations do you focus on?
• What does your current lead flow look like?
• What would a useful month of new homeowner conversations look like?
• Are you ready to follow up quickly with appointment opportunities?

Agree on Terms and Qualification Criteria

If we decide to move forward, we document the specifics before any campaign begins. This includes:

• What makes a homeowner appointment qualified (location, project scope, intent level, etc.)
• The per-appointment fee and how it's invoiced [confirm details on discovery call]
• Whether advertising costs are included or separate, and at what level
• The process for reviewing an appointment that may not meet the agreed criteria
• Your team's responsibilities in following up and confirming appointments

Nothing starts until these terms are agreed and confirmed in writing by both parties.

Campaign Setup and Launch

We build a marketing campaign designed to reach homeowners in your service area who are considering a kitchen remodel. The campaign approach depends on your market, budget, and the agreed qualification criteria.

We handle campaign setup, targeting, creative, and the outreach system. Your responsibilities at this stage are to review and confirm that everything represents your business accurately and to be ready to receive appointment notifications.

• Campaign targeting reflects your agreed service area and homeowner profile
• Messaging is reviewed by you before going live
• Appointment confirmation steps are built into the process
• Lead times depend on the program and market [confirm on discovery call]

Appointment Generation and Delivery

As homeowners show interest and meet the agreed qualification criteria, appointments are booked and delivered to your team. You'll receive the details needed to prepare for each conversation.

Campaign performance depends on factors including your local market conditions, the strength of your offer, advertising budget, and how effectively your team follows up and converts conversations into estimates and projects.

• Appointments are delivered with agreed homeowner details
• If an appointment appears to miss the agreed criteria, there's a clear review process
• Your team is responsible for following up and running the estimate process

Review and Refinement

We check in regularly to review how appointments are performing, whether the qualification criteria remain appropriate, and whether anything needs adjustment. Growth programs improve over time — and clear communication between your team and Homelyfy is part of what makes that work.

• Regular check-ins on appointment quality and volume
• Adjustments to targeting or criteria if agreed by both parties
• Transparent reporting on campaign activity [confirm reporting format on discovery call]